Using Skinny IT’s new Services as a Merchandising SKU, or S.A.M.S., customers will have the option to have a field technician install their purchases for them. This post-purchase support will allow Circuit City to be a true full-service retailer for its customers.
“It is no longer enough for manufacturers and retailers to simply offer hardware and software for purchase. Consumers are demanding full-service support throughout the purchasing journey from buying recommendations to installation,” said Sam Darwish, CEO of Skinny IT. “S.A.M.S. is a smart services automation tool that offers a higher level of services all retailers should look to provide. We are excited Circuit City has decided to offer this solution in their new services strategy and look forward to assisting the company in rolling it out this year.”
Working as an extension of the Circuit City team, Skinny IT’s field certified technicians will ensure customers have the appropriate equipment, install and verify the technology is working properly, while consistently providing the highest level of customer service. In most cases, the technicians can offer same day or next day appointments regardless of location. Skinny IT will also ensure Circuit City customer service representatives are equipped to answer potential customer questions during the purchasing process of the installation option.
“When we began determining how we wanted to structure the new Circuit City, we knew installation had to be part of our services to stand out among others,” said Ronny Shmoel, CEO of Circuit City. “Through this partnership with Skinny IT, we will now be able to provide that full-service turnkey option to consumers who need help in that final installation stage.”
Circuit City will roll out this new service offering in the first quarter of 2018 when it deploys its updated branding and storefronts. A phased roll out with more robust offerings, such as an e-commerce site option, will be expected in the coming months.
About Skinny IT
Based in Frisco, Texas, Skinny IT delivers a wide range of customizable information technology solutions to hundreds of enterprises worldwide, helping them to optimize operational efficiencies and increase the bottom line. The company offers a wide array of IT services, including site assessments, installation solutions, field repairs and bilingual help desk offerings, for converged solutions providers, large-scale national retailers and value-added resellers across the country. For more information, visit www.skinnyit.com.
About Circuit City
Circuit City is an iconic brand in the Consumer Electronic industry, established 1949 and relaunched under new ownership in 2016. Circuit City appeals to and accommodates a vast range of customers from legacy Circuit City customers to Millennials. For more information please visit CircuitCity.com.